Strategic Brand Marketing for Customer- myassignmenthelp.com

Question: Discuss about theStrategic Brand Marketing for Customer Requirements. Answer: Hello Kitty Product Range and its consistency in meeting customer requirements: The most famous kitten of the world is Hello Kitty who is actually a little girl from London. Kitty White known to the world as global kitty can be regarded as a global phenomenon, an iconic brand and an obsession. It is the centre piece of one of the most successful marketing models of the past century. It has been stated that the range of products which has been sold by hello kitty have also given rise to the growth of girl culture. This culture then amalgamated with the concept of cuteness in the Japanese culture. It has been stated that probably hello kitty comes second in the globally most recognized cat. However, Hello Kitty leaves behind its competitors due to the sheer range of products it has appeared on including aircrafts, maternity hospitals and high end jewellery and even day to day mundane items like that of T-shirts and lunchboxes (Belson and Bremner 2004). Licensing continues to play a huge part in the global popularity of the Hello Kitty products. The publicity of the brand has been mostly word of mouth and also via celebrity endorsements. It has been reported that putting a Hello Kitty logo on a product increases the potential of revenue by 30%. The range of hello kitty products has successfully catered to its target audiences and market which is evident from the word-of-mouth publicity and the success it has garnered. All in all, Hello Kitty, is synonymous of brand success and global competence (Kovarovic 2011). References and Bibliography: Belson, K. and Bremner, B., 2004.Hello Kitty: The remarkable story of Sanrio and the billion dollar feline phenomenon. John Wiley Sons Inc. Hosany, S., Prayag, G., Martin, D. and Lee, W.Y., 2013. Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty.Journal of Marketing Management,29(1-2), pp.48-68. Kovarovic, S., 2011. Hello Kitty: A brand made of cuteness.Journal of Culture and Retail Image,4(1), pp.1-8. Yuen, C.P.Y.S.X. and Man, S., A Framework of Core Competencies of Convenience Store: a Case study in Hong Kong.